When consumers buy products like appliances, automobiles, or even food, they are provided with labeling information about energy. Such labels increase customer awareness and help buyers make the best decision. With food, shoppers often select the lowest calorie
product and willingly pay more for that product. A car that uses less fuel will be advertised as such and subsequently sell for a premium. The problem is that when a home is purchased, particularly a used home, buyers know little about its energy consumption
and therefore tend to overlook one of the most important costs of ownership.
Portland, Oregon is a city that recognizes energy conservation as an energy resource and, for this reason, encourages home improvements that reduce energy consumption, thereby reducing the
need for new power sources. The problem is that buyers of homes with energy efficient improvements don’t accurately know how much those enhancements reduce energy costs. To solve this problem, Portland has proposed a
Home Energy Score Policy that would require anyone selling a single-family
home in Portland to provide a home energy performance report to the city and prospective buyers.
The performance reports that Portland is proposing cost between $150 and $250 and are produced by a certified home energy assessor. The report would calculate the total annual energy used
by the home and estimate the cost of that energy. Exemptions from Portland’s proposed policy would include foreclosure related sales and hardships. The cost of these reports have trended downward in cities that have policies requiring them.
A similar energy scoring policy is already in effect for commercial properties in Portland and there are similar policies or laws applicable to residences in Austin, TX; Berkeley, CA; Santa
Fe, NM; Boulder, CO; the United Kingdom; Denmark; and Australia. If real estate professionals from these other cities have insight into how the policies have affected real estate transactions, I would love to hear about it in the comments below.
My guess is that buyers, sellers, and real estate professionals do not become educated overnight, but that they slowly start to weigh these factors just as buyers consider other routine
purchases. This has been the case with green and solar in our area. Some new home builders in Portland started marketing energy efficiency to differentiate themselves. Buyers started recognizing the value of these qualities before appraisers did. However,
through published studies, reporting of information in the multiple listing service, and more educational offerings, appraisers are now starting to better identify market reactions to energy efficient upgrades.
Home Energy Scores have been in Portland
for eight years but are being used in very few transactions. These are mostly just reported on new homes that have been built with green or
Energy Star ratings that are energy efficient above code.
Some might say, “If buyers demanded this information, then sellers would provide it voluntarily.” The problem is that buyers (particularly of used homes) do not know that they could have this information, and individual buyers do not have much power to ask
for this information on homes that they are considering. The City of Portland believes that a policy is needed to more quickly make energy scores a part of the market and subsequently drive more improvements in energy upgrades like is already occurring in
the commercial market.
I know that many appraisers and real estate professionals are thinking that if this information is available, no one will care and it will just cost sellers more. I do not believe that
is the case. The following lists just a few national and local studies looking at certified energy efficient homes,
green homes (that are tied to lower energy
costs), and PV solar systems
completed over the past twenty years. The reports show a demand for energy efficiency and a clear relationship between lower energy consumption in a home and its value.
Based on the overwhelming evidence in these local and national studies that lower home energy consumption equals a higher sales price, I believe that if buyers have access to Home Energy
Scores and are educated about them, they will absolutely be willing to pay a premium for homes that have lower energy costs. I believe that if Home Energy Scores become policy in Portland, more energy upgrades will be made both by sellers who are motivated
to increase the price of the home they are selling and by buyers who generally make additional improvements close to the time of purchase. Also, more buyers will likely take advantage of new loan products like
FannieMae HomeStyle® Energy mortgage and
government incentives that encourage energy upgrades. In the future, if this policy is approved, appraisers in Portland could be reporting the Home Energy Score for each comparable sale and might even be making line item adjustments for market reactions to
Are you an Oregon or Washington appraiser interested in seven hours of FREE continuing education about appraising energy efficient homes? I will be teaching a class in Hermiston, Oregon
on December 9th. I know it is a long drive for many of us, but it’s otherwise free.
Click here to learn more.
Did I leave anything out or do you want to join in the conversation? Let me know in the comments below.
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Thanks for reading,
Gary F. Kristensen, SRA, IFA, AGA